News
BMW is official car for the HSBC Women's Champions 2010
05 Feb 2010
Singapore. BMW Asia today announced its sponsorship of the third edition of the HSBC Women's Champions 2010, the premier women's golf tournament in Asia. The tournament will see the participation of top notch golfers from around the world, including the likes of Ai Miyazato, Michelle Wie, Paula Creamer, Jiyai Shin and Lorena Ochoa.
"Golf is one of the three core sports of BMW, and we have a strong connection with the sport since our first professional golf tournament sponsorship in 1989. BMW supports golf tournaments around the world, from the amateur level to the pinnacle professional tours," said Mr Johannes Seibert, Managing Director of BMW Group Asia. "The HSBC Women's Champions is one of the most prominent professional golfing events on the LPGA calendar, and BMW Asia looks forward to being a major contributor to the tournament's success and continued growth."
As part of the sponsorship, BMW Asia will be providing a fleet of BMW cars for the players and visiting VIPs. The fleet will mainly comprise of the BMW X Models, namely the BMW X3, BMW X5 and the BMW X6.
"Our BMW fleet will provide a comfortable, safe and luxurious ride for the players and VIPs attending the tournament. Additionally, the sporty BMW X Models are a good match to the competitive tournament excitement that is brought by the world-class players who will be competing for the 'Champion of Champions' title," added Mr Seibert.
In conjunction with the sponsorship of the HSBC Women's Champions 2010, authorized BMW distributor Performance Motors will host JoyFest at Sime Darby Performance Centre at 303 Alexandra Road on Saturday, February 27, 2010. This golf themed event will feature innovative and fun activities -- including a 9-hole mini-golf challenge right at the BMW showroom. Guests can compete for BMW premiums and other exciting prizes.
