An Unparalleled Spectrum of Pleasures await BMW 7 Series Owners
26 July 2007
Come September 2007, Performance Motors will up the ante for BMW 7 Series owners with the relaunch of the BMW 7 Series Privileges Programme (7 PP). Looking down under to the Australian continent for an invigorating new experience, members of the exclusive privilege programme can look forward to enjoying a myriad of pleasures in the city of Perth, Western Australia.
Perth - The Destination of Endless Possibilities
BMW 7 Series owners will be treated to an exquisite taste of Perth when they embark on the privileges programme and immerse themselves in a luxurious lifestyle that has been intricately tailored to offer a magnificent, one-of-a-kind experience for the privileged few.
From day trips to some of the finest wineries in Western Australia to exploring the natural wonders of this fascinating destination, members can choose how exciting or relaxing they want their holiday getaway to be – with the comfort of the knowledge that everything will be taken care of.
‘The Cut’ above all other golf courses
In line with PML’s pursuit for enhanced customer delight programmes, the new haven of Perth offers members exclusive membership and access to one of Australia’s premier golf courses -The Cut. Located between the Indian Ocean and Peel Inlet. BMW 7 Series owners are promised a panoramic visual treat of the majestic ocean front sand dunes as they enjoy the reverie of the golf course nestled beneath the horizon.
Luxurious Accommodations
Members are also spoiled for choice. They can choose to stay at two different world-class accommodations while in Perth. Whether it is exploring the vibrant metropolis of Perth City and living it up in the extravagant 5-star Intercontinental Perth Burswood, or escaping to the peaceful and tranquil Seashells Resort in Mandurah with its gorgeous view of the vast blue Indian Ocean, each member is rewarded to a truly memorable and royal experience.
Extending the boundaries of luxury
In a world where luxury knows no boundaries, marine enthusiasts can revel in the pleasure of an exclusive charter of a luxury yacht. Helmed by its very own captain and crew, Peak Performance will set sail from Mandurah and lead BMW 7 Series owners to take in the rich ocean breeze and to the various surrounding islands off Western Australia. Among the little getaways, nature lovers can look forward to taking day trips to Rottnest Island, an iconic holiday destination for generations of Perth residents.
Car Spa
Beyond pampering BMW 7 series owners and their families, PML continues with its extensive after-sales service offerings. They include the Car Spa privilege, where each owner’s car is carefully treated with advanced methodology and products specifically designed for the BMW to restore its lustrous shine and maintain its perfection.
Chauffeur Services
Recognising that customers may not always have the luxury of time, the 7PP Chauffeur service continues to offer ease and convenience to owners and their partners or families, allowing them to indulge in the joy of being driven.
Driver Training
BMW 7 series owners also have the unique opportunity to learn advanced defensive driving skills from professional trainers of the BMW Driving Training School. The trainers are certified by the M GmbH, the driver training and motor sports division of BMW AG in Munich, Germany. Drivers will be taught a myriad of defensive road handling techniques, which enable them to be safer drivers under all weather and road conditions.
Seamless Servicing Care
With the introduction of the BMW Service Pick-Up, servicing has never been more seamless and convenient. The BMW Service Pick-Up allows BMW 7 Series owners greater options with their time while a chauffeur picks up their BMW 7 Series for servicing and delivers when completed.
Sheer Pleasure All Round
“We see this enhanced programme as the perfect reward for our valued BMW 7 Series owners because it provides them with a distinctive lifestyle program that mirrors all their driving pleasure. Our discerning customers expect the best, and we want to ensure that they fully immerse themselves in the holistic experience that ownership of the BMW 7 Series can bring.” said Simon Rock, Managing Director, Performance Motors Limited.
Unique to the motoring industry, this distinctive privilege programme was created to complement the BMW 7 Series owner’s tasteful and exquisite lifestyle choices. The choice of an exclusive luxury car demands that the owner be rewarded with an equally luxurious benefits programme with the true experience in style and privilege.